Targeted at the 15-24 age group, it does for them what narratives such as the burning of Bridget Cleary did to recalcitrant young women a hundred years ago.
The Blair Witch Project is a fairytale for the video-game generation - Hansel and Gretel, Babes in the Wood, mixed with a Red Riding Hood where Peter never gets to kill the wolf. It's happening to millions of literate people in a cinema and on a worldwide web near you. This is primal energy restored as primal fear: folklore, fairytale, what John Updike so wrongly interpreted as "the life-lightening trash of pre-literate peoples". The terror it provokes isn't that of Alfred Hitchcock, John Carpenter or Stephen King. It's the most profitable film ever made - but not because it scares you. Such is the mythology of The Blair Witch Project. A year later, their footage was found buried in the woods. In October 1994, three film-makers tried to document her legend. Nine years after the American Declaration of Independence, a woman called Elly Kedward was hunted out of the small town of Blair, Maryland, for crimes against children.
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